Restaurant Attracts Customers Using Online Text Messaging
Feb0
Online text messaging is an efficient and easy way for restaurants to improve customer service, attract new and retain old customers.
LookNoThumbs.com offers an online text messaging service that restaurants are using to increase the number of new and repeat customer visits. They are doing this by sending online text messages during quieter periods offering discounts to customers who have opted to receive those offers whenever they are available.
Here is the scenario, without the use of online text messaging:
(1) It is a Wednesday night, which although normally busy, is quiet because everyone is watching the city’s two biggest teams battling it out in a cup semi-final.
(2) The restaurant is fully staffed with employees trying to keep busy and although the restaurant is very tidy, not much food is getting sold.
(3) The restuarant owner looks around his quiet dining room and wonders, “Wouldn’t it be great to have customers walk in just when you need them?”.
(4) The restaurant closes early that night with takings down and costs at the usual Wednesday level.
Now, using online text messaging, here is the new scenario:
(1) The restaurant owner places two LookNoThumbs.com Alerts into his user account. One titled “Special Offer for Diners” the other “Special Offer for Takeaway”.
(2) Subscribers to these offers will grow over time through promotion of LookNoThumbs.com on restaurant collateral (menus, receipts, table cards) and also through word of mouth.
(3) On the Wednesday in question, which represents any quiet night, the restaurant owner goes into his LookNoThumbs.com subscription list and, seeing around 100 subscribers to each list, decides to send out 50 messages to the diner alert offer and 25 to the takeaway alert offer. He does this just before half-time on the big game.
(4) Just after the half-time whistle blows he takes 12 calls for home deliveries from people who are too engrossed in the game to be bothered preparing food. He also gets two booking for four from people at the game who want to eat before going home.
(5) Half an hour after the game ends, he fills another four tables with additional diners all of whom have received the alert at the game and decided to pop in on the way home.
(6) The restaurant ends the evening on a high with a lot of happy customers, even those whose team lost, discussing the great food and the marvel of getting offers directly from the restaurant to their mobiles.
Business benefits of online text messaging for restaurants:
- Placing the LookNoThumbs.com advertising the subscription service on existing menu collateral costs next to nothing.
- Customers can choose which LookNoThumbs.com alerts they would like to receive from the restaurant.
- Customers join LookNoThumbs.com for free and do not have to pay to subscribe to or receive alerts from the restaurant.
- As subscriptions grow, the restaurant will have a ready list of customers who are open to considering a visit to, or purchase from, the restaurant when a good deal is on offer.
- The restaurant owner is in control of how many texts are sent out to each of the subscription lists.
- Subscribers can opt into alerts or just as simply opt out when they choose. There is no tie in from LookNoThumbs.com … the great offers from the restaurant will keep customers on the list.
- Restaurant owners can directly connect with customers just when they need them most.
- The cost of the online texting alerts and promotions will be easily off-set by the increase in bookings.
- Customers will be happier with the great dining offers they receive direct from the restaurant and will feel more loyalty towards it.
- Restaurants can expect to show a marked increase in revenues for their known quiet periods.
- Word of mouth spreads about how great the offers are from the restaurant and, matched by the excellent service they receive, new customers are attracted by their friends recommendation.
No doubt about it, online texting with LookNoThumbs.com delivers real business benefit for the restaurant business. It allows the restaurant owner to answer the question, “Wouldn’t it be great if customers would walk in just when I need them?”.
If you are in the restaurant business, why not join up and get the LookNoThumbs.com logo included in your menus, till receipts and table cards. What have you got to lose? The benefits of online text messaging alerts await you!
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