Posted by jhannaway on Mar 5, 2008 in
Benefits,
Estate Agents,
Great Ideas UK Estate Agents are mobilising with a new online text messaging service from LookNoThumbs.com.
Attracting new customers has never been easier or cheaper using an online text messaging service that allows potential buyers to subscribe to SMS text message updates when new properties become available.
With LookNoThumbs.com the online text messaging service can be subscribed to by home hunters who are super keen to hear from the estate agent whenever the type of property they are seeking in a particular area becomes available. LookNoThumbs.com provides its estate agent customers with the ability to publish Alerts to customer who have opted into receive them. The Alerts can be as generic or as specific as required. The more specific the Alerts the better the segmentation can be of the subscription list.
For example, an Agent who has 250 subscribers to the following Alert would have a good idea of the number of people interested in homes in his area.
“HomeMover Agency - New Properties For Sale. Call 0555-555-1234 for more information”
Nothing wrong with that and good information to have. However, the Agent who has 250 subscribers split up over a range of alerts broken down by Home Type, No of Bedrooms and Price would have a better idea of the current market interest in his area.
Online Text Messaging Alerts & Subscriptions Service:
- No more need to walk for miles and miles delivering flyers to doorsteps.
- No more worries that money spent on advertising is not reaching the right audience.
- Confidence that new properties being taken on will have immediate interest from a willing audience.
Tags: Benefits, business, Estate Agents, free, messages, messaging, mobiles, Online Texting, SMS, texts
Posted by jhannaway on Feb 7, 2008 in
Benefits,
Estate Agents Online texting is an efficient and easy way for estate agents to improve customer service, attract new and retain old customers.
LookNoThumbs.com offers an online texting service that estate agents are using to improve the selling/buying experience. They are doing this by marketing properties with people who have opted to receive SMS text messages about specific property types, locations and price ranges.
Here is the scenario, without the use of online texting:
(1) The estate agent places a property ad in the shop window.
(2) A potential customer sees the ad, likes the property, location but not the price and walks on by.
(3) The estate agent watches from the shop, wondering why that customer won’t come in because she knows that the vendor is more than willing to negotiate price in this tough selling market.
(4) The potential customer never gets in touch again and never gets to know that the property he has always wanted was actually right there and within his reach.
(5) The estate agent continues with other, more costly, marketing methods wondering still if the spend is actually helping to reach the right audience.
Now, using online texting, here is the new scenario:
(1) Long before a particular property becomes available, the estate agent places a LookNoThumbs.com Alerts poster in her window advertising how easy it is to get property updates by text message from the estate agent.
(2) The estate agent places a property ad in the shop window ensuring, once again, that the LookNoThumbs.com Alerts poster is also in a prominent place.
(3) The potential customers, those who don’t always come into the shop to discuss properties, see the property ad and the LookNoThumbs.com online texting poster.
(4) Once those type of customers ( the ones who don’t come in … you get the script) get home, they sign up for the property alert(s) of their choice on LookNoThumbs.com.
(5) When the property is not moving as quickly as expected, the estate agent goes into her LookNoThumbs.com subscriptions and is pleasantly surprised to see that 45 people have subscribed to the online text alert she created for that particular property.
(6) She opts to use the online texting subscription service to send out 30 SMS text alerts to 30 of those subscribers interested in the property.
(7) Half an hour later, the phone rings and the caller informs her that he received an alert about the property and … well … the discussion on its merits and so on, that is down to the estate agent.
(7) Later that day the potential buyer is viewing the property, another 10 people have called mentioning the alert they received. The property is now well and truly marketed using online texting and the estate agent is confident that a sale will be completed soon.
Business benefits of online texting for estate agents:
- Placing the LookNoThumbs.com poster advertising the subscription service costs next to nothing.
- Potential buyers can choose which alerts they would like to receive from the estate agent.
- Potential buyers don’t have to pay to subscribe to or receive alerts from the estate agent.
- As subscriptions grow, the estate agent will have a view on the buyer market based on the number of subscriptions by location, property type and price.
- The estate agent is in control of how many texts are sent out to each of the subscription lists.
- Potential buyers who usually just pass by the shop window will be less intimidated and feel more in control when they can call the estate agent to discuss a property.
- Subscribers can opt into alerts or just as simply opt out when they have no more need of them … usually just after they have bought a new property from the estate agent.
- Estate agents can get the sellers property on the market immediately and quicker than any other means.
- The cost of the online texting alerts can be passed on to the sellers.
- Estate agents can improve customer servcie by telling sellers almost immediately, if an alert has been well received and give estimates on expected viewings and sale dates.
- Turnaround on properties for sale will be improved.
- Customers will be happier with the responsive service.
- Estate agency revenues may show a marked increase.
- Word of mouth spreads about how efficient the service is at this estate agent which attracts new customers.
No doubt about it, online texting with LookNoThumbs.com delivers real business benefit for the estate agent business. If you are an estate agent, why not join up and get a LookNoThumbs.com poster in your window. What have you got to lose? The benefits of online texting alerts await you!
Tags: Benefits, business, Estate Agents, free, messages, messaging, mobiles, Online Texting, SMS, texts